According to the company’s Director of Operations, Fred Kobbyna Acquaah, the first batch of the much-talk-about Eku juice is expected to be on the market by the middle of this month.
While the pack product hits market by mid-December, the can will also be ready for consumption by January 2020 and this is under the government’s flagship programme, One District One Factory.
Its first batch of products to hit the markets is made of raw pineapple and citrus fruits, which come in a 250ml tetra pack and the 330ml can is expected to follow.
“Basically, the product itself as we designed initially is called Ekumfi Pure Juice because we wanted to put Ekumfi out there. We always want to get a catchy name because we want to look at both the local and international market. Some of our packages will come with the long name. We have another line that does the 330ml can. So we have the can juice and the box-juice. The can will be coming out in January.”
Mr. Acquaah has also been responding to the concerns and controversy surrounding the choice of the product name.
“In wanting to shorten Ekumfi Pure Juice, we ran our minds in our consultations and we could only settle on Eku Juice because we have a long name which is Ekumfi Juice. Eku is the name that we use frequently. So if people think it is offensive, we can still go for the Ekumfi Pure Juice because it’s the same product. “
The facility is the biggest fruits processing factory in West Africa, with the capacity to process 10 tons of fruits per hour.